PUBLIC RELATIONS

In the old days, PR used to be about pushing your message out to your various audiences, or publics.  Today, a push-pull strategy is essential.  Gone are the days of talking at audiences.  Now, you must be engaged with them – sending them your message and listening to their responses.

Griffin will help you develop a PR strategy that targets your key audiences via the mediums they use on a day-to-day basis – whether traditional print or broadcast media, social media networks or community relations outlets.

PR Services include the following:

Media Relations

• Media Strategy – research, development and execution of local, regional or national campaigns
• Media Pitching – print, radio, television, Internet
• Press Conferences
• Press & Video News Releases
• Public Service Campaigns
• Media Training
• Issues Management & Crisis Communications
• Tracking Services & Value Reports
• Media Tours
• New Media Communication Tools (i.e. blogs, vlogs, podcasts, Webcasts, Wikis)
• Social Networking & Online Communities (i.e. Facebook, YouTube, Digg)

Community Relations

• Relationship Development – identify and establish relationships with key constituents, elected officials, organizations, etc.
• Charity Events – generate opportunities by creating original events or sponsoring existing ones
• Speaking Engagements

Public Relations Samples